Some people, such as politicians, have considerable experience
in dealing with the media and little problem providing interviews
and briefings. Most groups that will be approached during times
of crisis (e.g. scientists, NGO representatives, the police,
health officers and members of the emergency services) may not
be as experienced with the media and may find being interviewed
difficult and intimidating.
Here are some tips to help you cope better with an interview:
Always have your basic message prepared beforehand. Practice
it aloud if necessary, so that it is delivered in a confident
manner.
Make it short and interesting, using words that will show confidence
and control over the situation (such as "definitely", "absolutely"
and "certainly").
Present your message sympathetically.
Whatever you are asked, move the question towards your basic
message ( e.g. "This is important, but the main point to remember
is not to enter the evacuated zone").
Repeat if necessary, so you are sure it gets through ( e.g.
"This zone is definately unsafe. It is really dangerous. People
should not enter it under any circumstances").
If your interview is pre-recorded, your message may later be
edited into a short "soundbite" (usually 10 - 15 seconds) for
news items. Try, therfore, to keep answers short and concise.
Avoid chains of reasoning. Go directly to the point and ensure
your basic message is communicated effectively. |
If
possible, choose a familiar location for the interview.
If
you have to go to a studio, arrive some 10 - 15 minutes before
the interview. This will give you time to settle down.
Wear
clothes you feel comfortable in.
Nervousness
can cause perspiration, so use light and airy clothes and pale
shirt colours.
Take
deep breaths before the interview and try to relax.
Try
not to fiddle with accessories (e.g. necklace, watch or pen)
and control your breathing.
Avoid
extended vocals ("aahm" or "eeehh" because these can suggest
doubt.
Avoid
tea or coffee before an interview because these can make your
eyes red and unsettle your stomach.
Sweets
to suck on (e.g. boiled sweets or mints) can help to settle
your stomach and prevent coughing.
If you have a cold or sinus problems, avoid milk and diary products
shortly before an interview.
Look at the interviewer, not at the camera and maintain eye
contact.
Transmit a message with your clothes: Dress formally to communicate
concern and a sense of urgency. Dress more casually as the emergency
recedes.
In front of a camera, try not to move about too much (even if
you are only moving your legs and feet). Movement implies nervousness
and you may also shift out of focus. If you are sitting in a
studio, ask for a stable, non rotating chair.
Avoid clothes with lined patterns (e.g. bold checks or stripes),
the colour blue and other bright colours. All of these can interfere
with the transmitted picture.
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